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OPEESA 2027 Annual Meeting

One Channel.
Every Voice.

Manufacturers, distributors, and dealers aren't three separate businesses competing for margin. They're one channel, and the success of each depends on the strength of the whole. This year, we're bringing a renewed focus to collaboration between manufacturers and distributors while elevating the dealer perspective to create a more complete picture of the challenges, opportunities, and shared priorities shaping our industry.

February 21–24, 2027
Wyndham Grand Clearwater Beach, FL

Registration opens October 16. Session lineup and speakers below reflect current planning and are subject to change.

One Channel. Every Voice. — manufacturers, distributors, dealers, service, and end users converging into a single connected channel. Innovation builds it, distribution delivers it, dealers power it, communities depend on it.
Why "One Channel. Every Voice."

One system, one shared outcome

OPEESA's 2027 research made something undeniable: what happens to a manufacturer, a distributor, and a dealer isn't three separate stories — it's one story, told from three points on the same channel. This meeting is where that channel comes together, not just to talk, but to be seen and measured as one system.

Innovation Builds It

Manufacturers have always been part of this meeting. This year, we're placing a greater emphasis on collaboration across the channel, bringing manufacturer, distributor, and dealer perspectives together to explore shared challenges, opportunities, and the innovations that will move our industry forward.

Distribution Delivers It

The distributor perspective OPEESA's Annual Meeting has always centered — now measured against the rest of the channel, not in isolation.

Dealers Power It

The dealer perspective takes center stage this year, bringing valuable insights into the challenges, opportunities, and evolving needs of the businesses closest to the end customer. Together, these insights will help shape a more complete understanding of the channel and how we can strengthen it at every level.

Communities Depend On It

The end result for every OPEESA member: a channel that works as one system, because the people who run it talked as one.

What's new for 2027

Built around what members told us

Manufacturer and Dealer Voices: A Stronger Channel Conversation

This year's programming brings manufacturer, distributor, and dealer perspectives together, creating a more collaborative conversation around the challenges, opportunities, and shared priorities shaping the entire channel.

Emerging Leaders takes the stage

Building on October's Louisville launch reception, the full Emerging Leaders program debuts here, with dedicated programming during the week.

Building on What Worked in 2026

The changes introduced in 2026 resonated with members, and we're building on that momentum. From a refreshed opening night to more breathing room between sessions, we're continuing to shape the meeting around what members value most.

The week at a glance

Four days built around the channel

Agenda in progress — sessions, speakers, and sponsors below are current planning and subject to change.
Saturday
Feb 20
  • Registration opens
  • Board Dinner
Sunday
Feb 21
  • Board Meeting
  • Emerging Leaders Reception
  • Opening Night Reception
Monday
Feb 22
  • Opening Keynote
  • Channel Voices: Manufacturer, distributor, dealer programming
  • Golf and afternoon activities
Tuesday
Feb 23
  • ITR's Economic Forecast
  • Business & industry sessions
  • Lunch & Roundtables
  • Integrating into the AI Age
  • Closing Remarks & Dinner
Wednesday
Feb 24
  • Board Meeting

Full session times, locations, and speaker lineup will be published as registration opens.

On the agenda

Two sessions already locked in

Confirmed

Integrating into the AI Age

Back by popular demand — 2026's highest-rated session returns with Nick Pericle, who'll build on last year's conversation about where AI actually fits in distributor and dealer operations today.

Returning anchor

ITR's Economic Forecast

The meeting's perennial highlight is back — the outlook members use to plan next year's inventory, staffing, and capital decisions against real economic turning points.

Registration opens October 16

Open to all, with a discounted rate for OPEESA member companies. Members: sign in to register at the member rate once registration opens. Not a member yet? You can register at the standard rate, or join first to get the member rate.

2027 Sponsors

Thank you to our sponsors

Their support makes the 2027 Annual Meeting possible. Interested in joining them? See sponsorship opportunities →

Golf & Reception Sponsors
Sheffield FinancialGolf Tournament
HuntingtonOpening Reception
Wells Fargo CDGClosing Reception
Education Sponsors
American Honda Motor Co.General Session
Briggs & StrattonGeneral Session
SynchronyGeneral Session
Technology Sponsor
ExmarkWiFi & Event App
Gold Sponsors
Echo
Rehlko
Silver & Coffee Break Sponsors
Aktion Associates
New Peco
Stanley Black & DeckerCoffee Break
trDigital
True Radius Marketing
Worldlawn Power
Wright Manufacturing
Sponsorship

Sponsor the 2027 Annual Meeting

Sponsorship is available to OPEESA member companies. Tiers and availability are shown below.

Add-ons available to meeting sponsors

To reserve a sponsorship or ask about available options, contact Executive Director Emily Saving at OPEESA. A verbal commitment holds your spot; invoices are released October 1 and due February 1, 2027.

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